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- Time：2017/7/18Posted：Shenzhen 0101 technology Co.,LTD
- According to foreign media reports, apple chief financial officer Peter Oppenheimer on Thursday at the international strategy and investment group (ISI Group) said at a conference call with analysts, China market potential is very great, Apple will further force the China market, bring more revolutionary products to consumers here.
Oppenheimer said he was "excited" about China's new retail stores, saying Apple would open new retail stores in Beijing or Shanghai, and would do so in other cities. Although Oppenheimer did not mention a specific city, but at the beginning of this year, AppleInsider website reported that Apple's retail stores for the recruitment ads, Apple will build new stores in Shenzhen and Chengdu. In addition, recent ads in China show that Apple will open an apple store in Dalian's shopping mall in the near future.
Apple's expansion in China is very slow, China's revenue for Apple has exceeded 16% of the company's total revenue, but the number of retail stores are not as good as Pennsylvania. Apple has only 6 retail stores in Greater China, with an average of one retail store for every 215 million Chinese residents. And 12 million 700 thousand people in Pennsylvania have 8 Apple retail stores. As a result, Apple's sales revenue in China in the recently closed quarter was $5 billion 700 million, an increase of 48%. Greater China accounts for about 25% of Apple's growth rate in the Asia Pacific region as a whole of 1/3.
Ron Johnson, a former Apple retail executive, said in early 2010 that Apple plans to open 25 retail stores in China in the short term. However, apple did not achieve this goal, mainly because of red tape problems and Apple's picky location. Another reason for slowing Apple's opening of retail stores in China is Johnson's resignation from Apple's retail executive.
International strategy and investment group analyst Brain Marshall said that Apple believes further to China market expansion prospect is infinite, although many Chinese consumers can not afford to buy cars and houses, but they can carry and display excellent products.
