Previously, it was learned that Apple will open its sixth retail store in Chinese mainland, which undoubtedly excites Apple fans. However, regarding the opening date and related information, Apple China did not respond yesterday. The local authorities also remained silent and remained tight-lipped. But Apple has quietly recruited employees for multiple positions in its Shenzhen stores online. This might be another "skillful move" by Apple to create a mysterious atmosphere and get free publicity.

It was previously reported that Apple would open an official retail store at Yitian Holiday Plaza, with a business area of approximately 1,000 square meters. The lease procedures have been completed, and Nanshan District will hold a coordination meeting for the opening of the Apple store. But all the relevant parties remained tight-lipped yesterday, neither confirming nor denying.

According to insiders close to the matter, it is basically true. All parties have their own ideas for keeping silent. Apple maintains its usual sense of mystery, while other relevant parties are concerned that premature exposure may affect the implementation and avoid unnecessary complications.

On the other hand, Apple has been quietly recruiting online to hire staff for opening a store in Shenzhen. Yesterday, Apple Trading (Shanghai) Co., Ltd. updated its information on the 51job website, stating that the job location is "Shenzhen", and it is recruiting for five positions including store manager, pre-sales/after-sales technical support engineer, training specialist, sales assistant, and warehouse manager. The number of recruits for each position is "several", basically covering all the personnel needed to open a store.

At present, Apple has only opened six retail stores in Shanghai, Beijing and Hong Kong. If a store is opened in Shenzhen, it may be the sixth retail store that Apple has opened in the Chinese mainland.

All kinds of news and data indicate that Apple is accelerating the pace of opening stores in the Chinese mainland, and Shenzhen is one of the earliest cities to consider. According to the information on the Hong Kong JobsDB website, Apple Asia plans to fully tap into the huge business opportunities in the Chinese mainland and add two official retail stores in Shenzhen and Chengdu.